A strategy is the method by which a company intends to win in the marketplace. It’s a deliberate, purposefully-developed course of action made in advance of any decisions or actions taken on the tactical level (Mintzberg, 1987). Strategies are developed by comparing your competitive position to that of others in the marketplace and determining how you can best compete and win in that ecosystem. Strategies are built upon the company’s core competencies and competitive position in the industry. A capability possessed by an organization that cannot be easily matched or substituted by a competitor, giving the organization a competitive advantage in the marketplace.