The purpose of business communication is to inform, influence, and affect the attitudes, feelings, and behaviors of others for a business-specific intent and purpose. Influence and affect behavior of others necessarily means changing their behavior…and, well, we don’t always love change. In many ways, business communication is all about overcoming resistance to change and persuading people to embrace a new direction. In this article we’re going learn how to recognize resistance, talk why people resist in the first place, an discuss ways we can try and overcome this resistance.