Brainstorming is a favorite go-to for teams looking to generate and vet ideas, and for the most part the process is pretty simple: come up with as many ideas as possible in a judgment-free zone, combine and refine these ideas, then see which ones bubble to the top. Like I say; pretty simple. Thing is, this process doesn’t always come up with the best ideas. There are several pitfalls to brainstorming that can prevent a team from garnering any significant value from the exercise. That’s where Six Thinking Hats Brainstorming comes into play. It’s a systematic twist on the traditional brainstorming model that does it’s best to mitigate for these pitfalls.